organisation
MYI
Company
MYI is the full-service agency for gaming, esports and nerd culture in the DACH region. From insights and strategy to campaigns, events and own platforms like HeroFest, SwitzerLAN and gamescom lan. Teams in Switzerland and Germany.
MYI AG is a full-service agency for gaming, esports and nerd culture. It guides brands into this world and activates them there, from insights and strategy to campaigns, events and owned platforms. MYI has its own company and team in Switzerland and Germany and works for endemic and non-endemic brands, including Swisscom, TCS, Logitech, Müllermilch and Coop. The portfolio includes owned platforms such as HeroFest, SwitzerLAN, gamescom lan and mYinsanity. The agency has existed since 2016, is bootstrapped and is owned by eight partners. Formerly MYI Entertainment. Website: myi.agency