organisation
HeroFest
Company
HeroFest is a gaming and esports convention, held every October. 30,000 visitors and 200 exhibitors in 2025. Organised by MYI, the full-service agency for gaming, esports and nerd culture.
HeroFest is a gaming and esports convention that takes place every October. The 2025 edition welcomed 30,000 visitors and 200 exhibitors. The programme covers esports tournaments, cosplay, indie games, creator appearances and a large exhibition area. HeroFest is organised by MYI AG, a full-service agency for gaming, esports and nerd culture with its own company and team in Switzerland and Germany. For brands, HeroFest is a direct way to reach a young, gaming-native audience on site, from exhibition presence to creator and community activations. MYI also runs SwitzerLAN during the same time.